Breakfast Snack Dessert
While living in Los Angeles during the late 80’s my routine was simple. Every week I would attend a business networking meeting. After the meeting I would stop by a national convenience store and buy a pint of the premium brand ice cream and eat it all! Although I loved ice cream, once I realized that I was lactose intolerant and I was doing harm to my body, I changed my diet and stopped eating all dairy products.
While researching health issues, I learned that 70% of the world’s population is lactose intolerant*. While up to 100 million Americans are lactose intolerant, it’s more prevalent in certain ethnic and racial groups. African Americans, Native Americans and Asian Americans have a particularly high incidence, with somewhere between 75% and 95% of those populations affected. A person suffering from gas, diarrhea, cramps, bloating and nausea on a regular basis might be one of millions who suffers from lactose intolerance, one of the most common digestive disorders.
I begin to experiment making my own ‘ice cream’ using soy milk. My soy ice cream tasted pretty good. I begin making it for friends and family gatherings. In 2001, a friend invited me to be a Career Day speaker at her child’s elementary school. Afterwards I shared my ‘ice cream’ with the children and faculty. The children using their ‘raw’ honesty excitedly exclaimed, “Mr. Ashiki, this is the best ‘ice cream’ I’ve ever tasted”. I knew that if the children liked it, we were moving in the right direction!
A major turning point was my dear friend and business mentor, Mr. KEN Bridges. During business trips to Atlanta KEN would visit my wife and I. During one trip I made some Soy ice cream, especially for KEN. I knew he ate a vegan diet, but I didn’t know he didn’t eat soy! Politely he told me thanks, but no thanks. I thought soy was ok! He educated me that it maybe for some people, but soy can cause problems from mucus. KEN told me that I had a great product idea and should pursue my vision.
Tragically, October 11, 2002 KEN Bridges was assasinated during the Wash., D.C. sniper attacks. After his transistion I was grieving and crying and mentally not in a great space. Thinking about KEN my mind was racing and I was having a hard time sleeping. Finally, falling off to sleep when I awaken God had given me the receipe for creating an Almond based frozen treat. So, in the spirit of KEN Bridges ‘ICE Supreme’ was born!
Ashiki’s All Natural, Inc. officially established business operations, May 1st, 2005.
The name ICE Supreme was introduced after a friend tried it; I asked did he like my ‘all natural ice cream’. His reply was, “this is NOT ice cream, its’ ICE Supreme” has evolved into our slogan.
To help create awareness about ICE Supreme weekly tasting demos are conducted at health food stores and other venues. During 2006, ICE Supreme was showcased at ALIVE! Expo in Atlanta. Approximately 750 people tasted our flagship flavors; Vanilla, Chocolate, Strawberry and Pecan. Our on site survey revealed that 85-90% of health conscious consumers love ICE Supreme! Unlike some health-oriented foods that consumers sometimes find the taste unappealing, one taste of ICE Supreme and you’ll want more.
ICE Supreme is positioned at the premium end of the market in terms of quality and price. Although, nuts are more expensive, raw almonds are alkaline and excellent for heart health. Since people are increasingly concerned about their health the future for our ICE Supreme is phenomenal!
Today, Almond-licious ICE Supreme is sold via retail health food stores and restaurants primarily in the SE, including Whole Foods Market. Additionally, we ship (dry ice) mail order delivery to most U.S. cities.
Ashiki Taylor, Founder/CEO/President - is truly an entrepreneur with a sales and marketing background of more than 25 years. Currently, he's involved in the manufacturing process to ensure high quality control. Also, he coordinates with Demo Sales Reps (DSR) to conducts in-store customer taste/demos.
Rebbie Ellisor-Taylor, Vice-President - has worked in corporate environments for over 30 years. Her specialty is office management and human resource administration. Responsible for making sure our office operations are top notch and hiring the best and brightest personnel for our team.